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What you need to know about me:
By music writer Jennifer Mattern- Do you know what I love about The Napoleon Blownaparts' frontman, Ajax Garcia? He knows how to take action when it comes to artist PR. He doesn't simply follow the crowds… he leads them. Indie bands across the globe make an incredibly common mistake when promoting their music - they do what everyone else does. Is it going to hurt your band to have a Myspace profile? No. Is it going to hurt your album if you have it on iTunes? Of course not. Is it a good idea to have your own website? Damn straight. But what else are you doing as a band or indie musician to set yourself apart? Chances are… not much. Not true with Garcia. It doesn't matter if you know him through his band's success in the 90s (they're still going strong, with a new album due out soon by the way), or you know him through his art (he's the rock art genius behind the KISS icons and much more). It doesn't matter if you know him from the old Guns 'N Roses / guitarist drama or his run-in with a California radio DJ. The point is that you know him (or at least you will). Garcia doesn't sit back and wait for attention to come his way… he demands it with just about everything he does (even if not always intentional or portraying him in the most positive light). He goes above and beyond what the average independent artist is doing right now to promote their music. Two examples: He recently pursued an interview with metal insider Bob Chiappardi, and pitched it to members of the music media (getting picked up on multiple reputable sites in the niche), and he's writing a book. Are you writing a book? Yeah… didn't think so. So who cares that a musician is writing anyway? Anyone with an ounce of business sense… that's who. It's common business / marketing / PR knowledge that publishing (whether that's a book, articles, or even e-books and quality blogs these days) can be a huge reputation booster and great for exposure. Enough already. I was fortunate to get to work with Garcia on his Chiappardi interview (touching it up and getting it ready for pitching), as well as a few other projects recently and in the near future. I convinced him to give you a few minutes of his time, answering a couple of questions about his proactive approach to artist PR. Read it. Learn it. Live it. INTERVIEW LINK>> http://audioxposure.com/industry-interviews/ajax-garcia-on-proactive-pr/

Music that’s in my head (and playlists):
RollingStones ,Hitchhikers, NY Dolls, MC5, The Chelsea Smiles, D-GENERATION, The Strokes, The Stooges, Ice Cube, Jesse Mallin, The Bangkok5, The Hives, The Demonics and anything from Gear Head Records, The Flash Express, Supersuckers, The Christal Method, The D-4, The 69EYES.

The stuff I’m obsessed with:
That perfect guitar tone and writing lyrics.

What I can’t live without:
Air, God and the understanding that I may never be perfect but I am entitled to be loved.

Additional Links:
http://www.blownaparts.com

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